Archive for Joe Bonifazio
What Should a Buyer Understand Before They Ever Walk Through the Door?
What Should a Buyer Understand Before They Ever Walk Through the Door? I think a listing has a bigger job than making a property look good online. Before a buyer ever schedules a showing, they should be able to develop a reasonably clear picture of what they’re considering. They should have a sense of the […]
What Should Your Listing Media Actually Accomplish?
What Should Your Listing Media Actually Accomplish? I think it’s easy to confuse having listing media with having a listing that works. A property can have beautiful photographs, a video, a 3D tour and all the other pieces that are available today and still leave a potential buyer with basic questions. The goal shouldn’t be […]
The First Photograph Has a Tough Job
The First Photograph Has a Tough Job The first photograph in a listing has a job that the other photographs don’t quite have. It has to introduce the property before the viewer knows anything about it. Before they have seen the kitchen, walked through the bedrooms or looked at the floor plan, this one image […]
What Makes a Photograph Stop You From Scrolling?
What Makes a Photograph Stop You From Scrolling? I think the first challenge with a real estate photograph isn’t getting someone to appreciate it. It’s getting them to stop long enough to look at it. That’s a different problem. People move quickly through listings, social feeds and search results. A photograph might appear on a […]
Why Some Beautiful Rooms Don’t Photograph Well
Why Some Beautiful Rooms Don’t Photograph Well I’ve walked into rooms that look fantastic in person and then become surprisingly difficult to photograph. Standing in the room, you can take in everything at once. The light, the materials, the furniture, the ceiling height, the view and the way the space connects to everything around it […]
The Details That Make a Property Photograph Interesting
The Details That Make a Property Photograph Interesting When I walk into a property, I don’t only look at the big things. Of course, I’m looking at the kitchen, the living room, the windows, the architecture and the overall layout. Those are the photographs that help someone understand the property. But I’m also looking for […]
Why Perspective Can Make or Break a Real Estate Photograph
Why Perspective Can Make or Break a Real Estate Photograph I think perspective is one of the easiest parts of real estate photography to underestimate. A room can have beautiful finishes, great furniture and plenty of natural light, but put the camera in the wrong place and the photograph can suddenly feel awkward. The room […]
Why a 3D Tour Gives Buyers Something Photographs Can’t
Why a 3D Tour Gives Buyers Something Photographs Can’t I love good real estate photography because a well-composed photograph can communicate a surprising amount in a single frame. It can show the scale of a room, the quality of the finishes, the amount of natural light and the relationship between different elements of the space. […]
What Makes a Real Estate Photograph Feel Expensive?
What Makes a Real Estate Photograph Feel Expensive? There are plenty of real estate photographs that are technically good. They are sharp, well exposed and show the room clearly. But every once in a while, you see an image that feels different. The house may not be dramatically more expensive than the one next door, […]
What I Look for Before I Take the First Photograph
What I Look for Before I Take the First Photograph Before I take the first photograph, I’m usually not thinking about the camera. I’m looking at the property. I want to understand what I’m standing in before I decide where the camera should go. Every room has a different set of visual relationships, and if […]
The Difference Between Taking a Picture and Making a Photograph
The Difference Between Taking a Picture and Making a Photograph I think there is a meaningful difference between taking a picture and making a photograph, especially when you’re photographing a property. Taking a picture can be as simple as pointing a camera at something and pressing the shutter. The room is there, the camera records […]
Your Listing Photos Are Part of Your Brand
Your Listing Photos Are Part of Your Brand I think real estate agents sometimes separate their marketing into two categories: the things that represent them and the things that represent the property. Their logo, website, business card and social media profile are part of the brand. The listing photographs are considered property marketing. I don’t […]
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