Behind The Lens
What Makes a Photograph Stop You From Scrolling?
What Makes a Photograph Stop You From Scrolling? I think the first challenge with a real estate photograph isn’t getting someone to appreciate it. It’s getting them to stop long enough to look at it. That’s a different problem. People move quickly through listings, social feeds and search results. A photograph might appear on a […]
Why Perspective Can Make or Break a Real Estate Photograph
Why Perspective Can Make or Break a Real Estate Photograph I think perspective is one of the easiest parts of real estate photography to underestimate. A room can have beautiful finishes, great furniture and plenty of natural light, but put the camera in the wrong place and the photograph can suddenly feel awkward. The room […]
Why a 3D Tour Gives Buyers Something Photographs Can’t
Why a 3D Tour Gives Buyers Something Photographs Can’t I love good real estate photography because a well-composed photograph can communicate a surprising amount in a single frame. It can show the scale of a room, the quality of the finishes, the amount of natural light and the relationship between different elements of the space. […]