Behind The Lens
Office & Professional
Win the Shortlist Before the First Tour Why the way an office property is presented online can influence whether a prospect ever visits in person. When someone is looking for office space, the first showing rarely happens in the building. It happens on a screen, where a prospective tenant or broker is trying to decide […]
Land & Development
Show Buyers the Opportunity, Not Just the Dirt Development Sites, Commercial Land, Farms, Ranches, Land Assemblages Land can be difficult to market through photographs alone. Unlike a building, it may have no finished interior, recognizable architectural features or obvious focal point. What makes a parcel valuable often depends on the bigger picture: its location, access, […]
Storage & Outdoor Property
Scale Is Easier to Sell From Above Self Storage, Boat Storage, RV Parks, Campgrounds, Marinas A storage facility can contain hundreds of units. An RV park may have dozens of individual sites, internal roads, shared amenities and utility connections. A campground spreads across land that can be difficult to understand from ground level, while a […]
Distressed & Investment Property
Give Investors the Evidence to Move Faster REO, Foreclosure, Distressed Properties, Auction Properties, Portfolio Properties Investors often review dozens of properties before deciding which opportunities deserve a closer look. When a listing provides only a few photographs and a brief description, it can be difficult to understand the property’s condition, layout, size or surrounding site. […]
Retail & Restaurants
Fill the Space Faster With Media Built Around How It Works Retail Spaces, Restaurants, Shopping Centers, Dealerships, Automotive Properties A retail space is more than an empty storefront. A restaurant is more than tables and a kitchen. A dealership is more than a building full of vehicles, and a shopping center is more than a […]
Hospitality & Short-Term Stays
Help Owners and Operators Sell the Stay, Not Just the Room Hotels, Motels, Resorts, Vacation Rentals, B&Bs, Airbnb/Vrbo A hotel is not a floor plan. It is a setting, a collection of amenities and an experience people want to imagine themselves enjoying. The same is true of a vacation rental, resort or bed and breakfast. […]
Specialty Properties
The Property Decides the Approach Schools, Churches, Gyms, Event Venues, Funeral Homes, Veterinary Facilities A school. A church. A gym. An event venue. A veterinary clinic. These properties have very different purposes, and the way they’re presented should reflect that. A school needs to communicate its facilities to families and administrators. A church may need […]
Home Builders & New Construction
Sell Every Phase, From Groundbreaking to Move-In Home Builders & New Construction Selling a newly built home presents a challenge that doesn’t exist in quite the same way with an established property. The home may be finished, but the landscaping isn’t. The model may be beautifully furnished, while the available inventory is still bare drywall […]
Industrial & Logistics
Answer the Operational Questions Before Anyone Drives Out Warehouses, Distribution Centers, Manufacturing Facilities, Flex Space When someone evaluates an industrial property, they’re looking for more than an attractive building. They need to know whether the property can accommodate the way their business operates. Clear height, loading docks, truck access, electrical capacity, yard space and interior […]
Multifamily & Residential Communities
Multifamily Property Marketing: Helping Prospective Residents See the Whole Community Your leasing team can only be in one place at a time. Your media can be everywhere. Marketing a residential community involves more than photographing a model apartment and posting a few images online. Prospective residents want to understand the units, explore the amenities, get […]