Behind The Lens
What Should a Buyer Understand Before They Ever Walk Through the Door?
What Should a Buyer Understand Before They Ever Walk Through the Door? I think a listing has a bigger job than making a property look good online. Before a buyer ever schedules a showing, they should be able to develop a reasonably clear picture of what they’re considering. They should have a sense of the […]
Why a 3D Tour Gives Buyers Something Photographs Can’t
Why a 3D Tour Gives Buyers Something Photographs Can’t I love good real estate photography because a well-composed photograph can communicate a surprising amount in a single frame. It can show the scale of a room, the quality of the finishes, the amount of natural light and the relationship between different elements of the space. […]
Your Listing Photos Are Part of Your Brand
Your Listing Photos Are Part of Your Brand I think real estate agents sometimes separate their marketing into two categories: the things that represent them and the things that represent the property. Their logo, website, business card and social media profile are part of the brand. The listing photographs are considered property marketing. I don’t […]