Behind The Lens Blog

A Conversation About Modern Real Estate Media at the Elevate Conference I recently had the opportunity to sit down with Lisa Moravi of Vertigo…

What Should a Buyer Understand Before They Ever Walk Through the Door? I think a listing has a bigger job than making a property…

What Should Your Listing Media Actually Accomplish? I think it’s easy to confuse having listing media with having a listing that works. A property…

The First Photograph Has a Tough Job The first photograph in a listing has a job that the other photographs don’t quite have. It…

What Makes a Photograph Stop You From Scrolling? I think the first challenge with a real estate photograph isn’t getting someone to appreciate it.…

Why Some Beautiful Rooms Don’t Photograph Well I’ve walked into rooms that look fantastic in person and then become surprisingly difficult to photograph. Standing…

The Details That Make a Property Photograph Interesting When I walk into a property, I don’t only look at the big things. Of course,…

Why Perspective Can Make or Break a Real Estate Photograph I think perspective is one of the easiest parts of real estate photography to…

Why a 3D Tour Gives Buyers Something Photographs Can’t I love good real estate photography because a well-composed photograph can communicate a surprising amount…

What Makes a Real Estate Photograph Feel Expensive? There are plenty of real estate photographs that are technically good. They are sharp, well exposed…

What I Look for Before I Take the First Photograph Before I take the first photograph, I’m usually not thinking about the camera. I’m…

The Difference Between Taking a Picture and Making a Photograph I think there is a meaningful difference between taking a picture and making a…